It started with three kids and way too many squishy toy videos.
If you asked our three kids what they wanted to watch on repeat, the answer was always the same: squishy toy videos. Slow, satisfying squeezes. Mochi animals bouncing back into shape. Dumplings and stress cubes getting poked, prodded, and squished from every angle. They couldn't get enough — and pretty soon, watching wasn't enough either. They wanted the real thing.
So we started buying a few. Then a few more. Our house slowly filled up with mochi animals, scented squishies, and stress cubes in every color — and our kids loved every single one of them.
Somewhere between the tenth unboxing and the hundredth video, an idea clicked: if our kids loved squishies this much, other kids probably would too. Why not build something around it — together, as a family?
That's how WiggleWorks was born. It's a small, home-based business run right here in Illinois, built by kids who genuinely love this stuff and a family who wanted to turn that love into something real. Every order that goes out the door is picked, packed, and (most of the time) double-checked by little hands who are just as excited about squishies as the person opening the box on the other end.
We're not a big warehouse or a faceless brand. We're a family table covered in mochi animals, a stand outside our house on the weekends, and three kids who still watch squishy videos for "research."
Play. Focus. Repeat. That's not just our tagline — it's pretty much how this whole thing started.